the small business canyon
At the Grand Canyon, there are two main outlook stations, the North Rim and the South Rim. Although the average distance across the canyon is 10 miles, it can take up to five hours to drive by car the 215 miles between the outlook points.
Small businesses often find themselves in the same fix. On one side of the small business canyon is you and your story. On the other side is your customers. The divide doesn’t appear big, so you try shouting to reach your customers, because who has time to take the long way around and talk to them face-to-face?
Shouting alone isn’t enough.
I understand the appeal. You’re so busy running the business you don’t have time to think about how to broadcast your story. So you resort to shouting and hope it attracts new customers. But you don’t have to do it alone. Britt Raybould Consulting focuses exclusively on helping small businesses cross the canyon, figuring out the best short and long routes.
Using a mix of traditional and digital tools, I create a strategy that tells your story on multiple channels. Even more important, we make the broadcast affordable. As a virtual agency, we use a mix of talented writers, designers, and programmers who work independently. Unlike a traditional agency, we don’t have huge overheads to cover, so we pass those savings on to clients.
Whether you’re “tiny” (you’re boss, receptionist, bookkeeper, and janitor) or “big” (you have a employees), Britt Raybould Consulting can help you conquer your small business canyon.
